Dynamic. Creative. Thoughtful. Strategic. Fun. Smart. Experienced. Passionate.
These are just a few of the ways we describe our philosophy and team.
Pine Street PR is a boutique PR & Brand Marketing agency based in the San Francisco Bay Area specializing in programs for design and lifestyle clients. Founded by Amy Harper in 2018, we drive results for clients with strategic, thoughtful and original programs. We specialize in brand positioning, messaging development, media relations, editorial placements, influencer relations and partnerships, all with a focus on driving results that make a difference for our clients.
With both in-house and agency experience, we have developed a unique approach that combines the best of each structure - senior level PR and marketing expertise that can plug into internal teams and guide strategic thinking, all while bringing outside expertise, objectivity and contacts.
We believe in true partnership with clients and think of our team as an extension of our clients team. We go into each new client engagement with the big picture in mind, not just short term goals.
The name Pine Street PR is a nod to a long-held address in San Francisco, starting when Amy began her career as an entry-level PR manager for a furniture designer and manufacturer.
Services
Brand Positioning & Messaging
Content Development
Media Relations
Event Planning & Programming
Brand & Product Launches
Influencer & Celebrity Campaigns
Strategic Brand Partnerships
Thought Leadership
Amy Harper, Founder & Principal
Amy is a public relations and brand marketing specialist with more than 15 years experience leading successful communications strategies for companies across design, retail, and technology. Amy loves working with fast-growth companies to help define strategy, and has a passion for storytelling. She has a track record of creating dynamic PR programs and securing top-tier media coverage.
As PR & Brand Marketing Director at Serena & Lily, Amy ran integrated marketing and PR campaigns to help grow the company into a nationally-known design brand. She oversaw the communications strategies for the first retail store openings, new category introductions including women’s fashion, seasonal product launches, and brand partnerships. She increased media placements by fostering connections with top design, lifestyle and business press, grew the social media following, and built relationships with influencers and A-list celebrities to expose the brand to millions of new customers, interior designers and industry insiders.
Amy also worked at LaunchSquad, a top tech PR agency based in San Francisco. There, she launched dozens of technology companies from enterprise software platforms to clean-tech startups.
Danielle Donchetz, Account Manager
Danielle is a PR professional specializing in media relations, content creation and brand strategy for B2B and B2C companies across lifestyle, hospitality, wellness and technology industries. She works closely with clients to identify their unique story and amplify their message.
Danielle began her career working in the travel space with design-forward boutique hotels, including Pulitzer Amsterdam and Casa Angelina, and Mr & Mrs Smith travel club. As part of her work in hospitality, she launched major partnerships with brands including Olivia von Halle, UBER, Garance Doré and Angelica Hicks. Danielle's recent experience includes working with design, lifestyle and wellness companies.